What sellers and landlords ask the AI
People rarely ask an assistant for "an estate agent". They ask about their situation, and the answer is a short list of names:
- "Best estate agent to sell a period house in Stamford?"
- "Which letting agents in Peterborough do fully managed lets for one property?"
- "Independent estate agent near Oakham with good reviews for village properties?"
- "Who should I get to value my flat in Leicester city centre?"
Each of those has a detail an assistant needs to match: the area, the property type, the service. If your website doesn't say it, there's nothing to match.
What makes an agent easy to recommend
- Area pages that are genuinely useful. If you cover several towns or villages, a short page for each one you really know: what sells there, what you've learnt about the market, and who in your team covers it. Thin pages that just swap the town name don't help anyone.
- Sales and lettings explained separately. A landlord looking for full management wants a page about that, with what's included.
- What you're known for. Period homes, new builds, rural property, student lets, first-time sellers. Say it plainly if it's true.
- Reviews that describe the experience. Reviews that mention the town, the type of sale and what went well give assistants something specific to repeat.
- Branch details that match. Agents often have several branches, past mergers and franchise names. Every branch should have the same name, address and phone number everywhere.
See where you stand first. It's free.
We ask ChatGPT and Google's Gemini the kind of questions your customers ask, then email you whether you were named, roughly where, and who was suggested instead. A person reviews your check before we send it, usually within 2 working days.
Get my free checkGaps we often see
A lot of agency websites are built around property search, with very little text about the agency itself. Common gaps: no page about selling with you (only listings); a closed branch still on directories; a franchise name on the portals that differs from the name over the door; and team pages with photos but no areas or specialisms.
If an assistant says something wrong, like an old branch address or a service you've stopped offering, our page on correcting wrong AI answers walks through finding the source.
What the free check tells you
We ask ChatGPT and Google's Gemini the kind of questions sellers and landlords in your area ask. You get a plain-English email: whether you were named, roughly where, which agents were suggested instead, and anything said about you that looks wrong. It doesn't cover Perplexity or other assistants.
It's a snapshot, not a ranking or a guarantee of instructions. If it shows gaps, there are optional paid next steps, with no obligation.
Questions people ask
Don't people just use the property portals?
To look at houses, mostly yes. But choosing an agent to sell or let your own home is a different question, and some people now ask an AI assistant for a shortlist of local agents before booking valuations. That's the question this page is about.
We're an independent agent. Do the big chains always get named?
Not necessarily. For a specific town, street or type of property, an assistant may name the agents it can find clear, local information about. Being specific about where you work and what you're good at is how an independent gives it a reason to name you.
Should we publish our fees?
That's your call. Some agents publish fee ranges or a fixed fee and some don't. If you do, keep the figure the same everywhere it appears. If you don't, explain how fees work in words so the question isn't left blank.
Is the check really free?
Yes. No card and no obligation. We ask ChatGPT and Google's Gemini the kind of questions sellers and landlords ask, and email you what they said, usually within 2 working days after a person has reviewed it.
