By the Rank in Chat team · Updated 27 October 2026
Short answer
Give each main service its own page, named the way customers say it, and open with two or three plain sentences: what it is, who it's for and where you offer it.
Then add the details people decide on and answer the questions customers really ask. A page that's clear to a customer is clear to an assistant.
Six steps for each service page
- One page per main service. Pick the services you most want to be found for and give each its own page, named the way customers say it ('boiler servicing', not 'heating solutions').
- Answer the first question in the first paragraph. Say what the service is, who it's for and where you offer it in two or three plain sentences at the top.
- Add the details people decide on. What's included, how long it takes, how pricing works (a 'from' price or how you quote), what the customer needs to do, and your availability.
- Name the places you really cover. List the towns and areas you serve for this service in words. Only list places you'd genuinely travel to.
- Answer three to five real questions. Use the questions customers actually ask you on the phone, with short, direct answers.
- Link it up. Link each service page from your home page and menu, and link related services to each other.
The honest limits
A good service page makes you easier to understand. It doesn't decide on its own whether ChatGPT or Gemini names you: assistants also weigh what other websites, listings and reviews say. Nobody outside the AI companies controls their answers, so treat this as removing a common obstacle, not pressing a button.
A short before and after
Illustration · fictional business
Before: "Example Heating Co offers a full range of heating solutions across the region. Contact us today for more information."
After: "Example Heating Co services gas and oil boilers for homes in Stamford, Bourne and Oakham. A standard service takes about an hour and includes a safety check and a written report. We quote a fixed price before we visit and can usually come within a week."
The second version answers "who services oil boilers near Bourne?" in one go. The first answers nothing. Example Heating Co is a made-up business used to show the idea.
Common mistakes
- Prices, areas or opening hours only inside an image or PDF.
- Every service crammed into one long list with no detail.
- Copy-pasted pages for each town with only the name swapped. They help no one.
- Industry jargon your customers never use.
If you'd like a structured list of what else to check, the competitor guide has an 11-point self-audit.
See where you stand first. It's free.
We ask ChatGPT and Google's Gemini the kind of questions your customers ask, then email you whether you were named, roughly where, and who was suggested instead. A person reviews your check before we send it, usually within 2 working days.
Get my free checkQuestions people ask
How long should a service page be?
Long enough to answer the questions a customer has before they get in touch. For most small businesses that's a few hundred words. Padding it out with general text doesn't help people or assistants.
Should I write for AI or for customers?
For customers. A page that answers a real customer's questions clearly is exactly what an assistant can use. Writing oddly for machines usually makes the page worse for people.
Do I need special code or markup?
Structured data (schema markup) can help search engines read some facts, and your web developer can add it. But the words on the page come first. Markup can't make up for a page that doesn't say what you do.
Can you write the pages for me?
Service and FAQ pages written or improved are part of the fix sprint (£1,950 +VAT). Many owners write them themselves using the steps here, which is a perfectly good option.